![]() And the reason is simple: While other stock brokerage apps by industry mainstays such as Fidelity or Charles Schwab make money by taking a tiny sliver from your long-term investments, Robinhood makes the bulk of its revenue off stock transactions (an industry term called PFOF). The app swaps poise, patience, and other hallmarks of careful investment for hyperbole, celebration, and immediate gratification. Robinhood’s interface is like no other trading app on the market. ![]() And at least some of the credit, or criticism, belongs to Robinhood, the free day-trading app that helped fuel the frenzy, soared to a top spot in the App Store, and launched a funding round toward a $30 billion valuation even as it became a villain to much of the internet for stopping trades on the two stocks that propelled the app to the top.īut Robinhood didn’t luck into this viral moment Robinhood was designed to allow new users to impulse-buy.
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